AI marketing - Glossary

AI marketing refers to the use of artificial intelligence technologies to enhance marketing strategies enabling businesses to offer more personalised and efficient customer experiences. By analysing data patterns and learning from customer interactions AI can help predict consumer behavior making marketing campaigns more targeted and effective. This involves tools like chatbots for instant customer service which can answer queries 24/7 or recommendation engines akin to those used by Netflix or Amazon which suggest products based on past purchases. Imagine receiving email promotions that truly resonate with your preferences because AI has identified the products you’re most likely to need or want. As a result businesses can build stronger relationships with their customers improve engagement and increase sales all while refining their marketing efforts to be more resource-efficient. AI marketing not only optimises the way businesses reach their audience but also revolutionises customer engagement through smart automated interactions.