Augmented reality - Glossary

Augmented reality (AR) is an innovative technology that overlays digital information onto the real world seamlessly blending virtual elements with our physical surroundings. Imagine walking through a park where your smartphone camera displays information about the trees and plants you're looking at or using smart glasses to receive step-by-step navigation guidance while keeping your hands free. AR enhances our existing environment with useful data interactive experiences and engaging content making everyday tasks more insightful and enjoyable. For instance furniture retailers like IKEA have embraced AR by allowing customers to visualize how a piece of furniture would look in their homes before making a purchase. This practical application not only aids decision-making but also bridges the gap between imagination and reality showcasing the endless possibilities of integrating technology into our daily lives. Through AR we unlock new dimensions of understanding and interaction transforming the way we perceive and engage with the world around us.