Data hygiene - Glossary

Data hygiene refers to the process of maintaining clean and accurate data within your business systems. Just like regular hygiene practices keep us healthy data hygiene ensures that businesses can rely on their information for decision-making. Imagine trying to find a phone number in an outdated address book only to discover that half the contacts are incorrect—it's frustrating and inefficient. Regularly updating and verifying data such as ensuring customer information is current prevents such issues. For example an online retailer can significantly benefit from diligent data hygiene. By consistently updating their customer database they avoid errors in shipping addresses leading to happier customers and fewer returns. This practice enhances operational efficiency improves customer satisfaction and builds trust. In today's data-driven world maintaining data hygiene is not just beneficial—it’s essential for the smooth running of any business reliant on data.