Digital business - Glossary

Digital business is a transformative approach in which technology becomes the core driver of a company's operations strategy and overall value proposition. It's all about leveraging digital tools and platforms to enhance customer experience streamline operations and create new business models. Imagine a small bakery opening an online store which not only sells to local customers but reaches sweets lovers worldwide. By doing so they utilize digital business principles—e-commerce social media marketing and customer data analysis—to expand their reach and enhance their service offerings. The essence of digital business lies in embracing change and unlocking new levels of productivity and efficiency through technology. It's not just about going online; it's about reimagining what your business can achieve in a connected digital world. This transformation allows businesses to respond quicker to market needs and sets the stage for long-term growth and innovation.