Omnichannel commerce - Glossary

Omnichannel commerce is a seamless approach to the customer experience uniting all potential touchpoints between a brand and its customers. It breaks down the barriers between physical stores online shops mobile apps and social media by integrating all these channels creating a cohesive shopping journey. Imagine walking into your favorite clothing store and trying on a pair of jeans. You love the fit but they're sold out in your size. With omnichannel commerce you can effortlessly scan the tag using the store’s app order the correct size and have it delivered to your doorstep. Moreover if there's a promotion running only online this synced system ensures you won't miss out even when shopping in-store. It's all about offering convenience and consistency no matter where when or how customers choose to engage with a brand.