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The AI maturity model

The five levels of AI maturity

Every organisation is somewhere on the journey from curious to AI-native. Find where you are — then take the smallest next step that moves you up.

1
Ad hoc
2
Active
3
Operational
4
Systemic
5
Transformative
Level 1 of 5

Ad hoc

Curious

AI is being explored informally by individuals. There's interest and some experimentation, but no strategy, governance or shared direction.

Signs you're here
  • ›People use consumer AI tools privately
  • ›No agreed stance on what's permitted
  • ›Wins are one-off and not repeatable
How we help you level up
  • ✓Set a clear, communicated AI stance
  • ✓Run a maturity assessment
  • ✓Identify the first high-value use case
Find your level

Take the maturity assessment

Eighteen quick questions across six dimensions. Get your radar, your level, and where we'd start — emailed to you as a PDF.

Start the assessment

Prefer to talk it through?

Take the assessment, or book a call and we'll place you on the model and map the smallest next batch that moves you up a level.

Book a discovery call